Mr. Loona is a leading corporate lawyer with a specialization in the securities market, banking and finance, infrastructure projects, real estate, and regulatory advice. He represents his clients before Securities Appellate Tribunal, SEBI, NCLT, and Arbitration Tribunals. He has served as Executive
Director (Law) of Securities & Exchange Board of India for a period of about 4 years during which period besides having the Legal Affairs Department, Enforcement Department, and Adjudication Department, he has also been heading the investigation department and surveillance department for some time. He has also had a long stint with IDBI, a principal financial institution, where he held the post of Chief General Manager (Legal). In April 2007, Mr. Loona founded a law firm, namely, Alliance Corporate Lawyers which has since been renamed as Alliance Law.

Mr. Loona has been the Vice-Chairman of the draft Convention on Harmonized Substantive Rules for Intermediated Securities prepared under the auspices of the International Institute for the Unification of Private Law (UNIDROIT), Rome, Italy. Further, he has been Chairman of the Expert Group constituted to evolve enforcement policy for SEBI.

He has been a member of several Expert Groups/Committees constituted from time to time by Government of India / SEBI, including the following:

• Expert Group constituted by the Government of India for studying the Lender’s Liability Laws in the USA and other countries.
• JJ Irani Committee to advise the Government of India on the New Company Law.
• Justice Kania Committee constituted under the chairmanship of Justice M.H. Kania, (Former Chief Justice of India) on proposed amendments to the SEBI Act.
• SEBI’s Primary Market Advisory Committee.
• Takeover Panel constituted by SEBI (from October 2007 to July 2015).
• Expert Committee to Review the Eligibility Norms of SEBI registered intermediaries.
• Depository Services Review Committee constituted by SEBI.

Mr. Loona has flair for writing. His articles as well as quotes on important issues pertaining to the securities market and corporate sector keep appearing in financial newspapers from time to time. He has also been a member of the Editorial Board of India Business Law Journal published by Vantage Asia Publishing Ltd., Hong Kong. Mr. Loona’s interviews on important issues are telecast from time to time by certain TV channels like CNBC, ET Now, NDTV Profit, NDTV 24×7, Bloomberg, and Zee Business.